When a family calls about a loved one's care, they're making multiple calls at once and going with whoever responds first. We fire an instant, warm text-back within 60 seconds of any missed call — so your facility leads the conversation before the family even reaches the next number on their list.
The average family contacts 5–8 assisted living facilities before choosing one. The facility that responds first books the tour. The facility that books the tour fills the bed.
Why assisted living facilities lose tours and beds
A loved one just had a fall or a hospital discharge triggered the search. The family is stressed, emotional, and making calls to multiple facilities. They book a tour with the first one that actually responds. If your line went to voicemail, you weren't first.
Your best salesperson is your facility — but only if families can get in the door. When your coordinator is walking a tour and an inquiry call hits voicemail, that lead usually goes to the next facility on their list. You never even get a chance to show what you offer.
Families research assisted living facilities after work and on weekends. That's when they're not at the office, not distracted, and finally sitting down to make calls. Your office is closed. Their inquiry sits in a voicemail until Monday. By then they've already toured two other places.
An adult child searching for memory care at 9pm finds three facilities. One has a chat that says 'availability is limited — want to schedule a tour?' and captures their info immediately. The other two say 'call during business hours.' You know which tour gets booked first.
How it works
The inquiry goes unanswered. The family is emotionally stressed and calling several facilities at once. Every minute without a response pushes them toward whoever answered.
"Hi, this is [Facility Name]. Thank you so much for reaching out — we'd love to learn more about your family's needs. Can you tell us a bit about who you're looking for care for, and what timeline you're working with? We'll be in touch shortly." The relationship starts immediately.
Their reply — care level needed, timeline, memory care vs. assisted living, budget range — creates a warm lead thread. Your coordinator walks out of the tour and immediately has everything needed to schedule the right kind of tour for the right family.
Founding-client pricing
Foundation: website + hosting + AI chatbot + Google Business Profile + missed-call text-back. Growth adds local SEO, invoicing, and scheduling at $997/mo. Full Office adds a 24/7 AI phone receptionist at $1,497/mo.
Yes. We train the chatbot on your specific care levels, amenities, floor plan types, and general pricing language you approve. It handles initial inquiry questions around the clock so families get real information instead of a callback promise.
Growth tier includes scheduling integration. Families can request tour times through the chatbot and your coordinator gets a calendar notification. That alone cuts the time from first inquiry to tour from days to hours.
Yes. We configure the chatbot to handle memory care inquiries with appropriate language — empathetic, informative, and never clinical or cold. It collects what your team needs and routes memory care inquiries as high priority in your pipeline.
Foundation is $497/mo and includes your website, hosting, AI chatbot trained on your services, Google Business Profile optimization, and missed-call text-back. Growth ($997/mo) adds local SEO, invoicing, and scheduling. Full Office ($1,497/mo) adds a 24/7 AI phone receptionist.
Month-to-month on every tier. No contract, no cancellation fee. Text-back is live the day you sign on.
Text-back fires the day you sign on. No setup fee. No contract. 30-day refund guarantee.
Matt Henry · Anchor Co AI · Pacific, MO