An AI chatbot on your chiropractic website answers every patient question automatically — insurance, pricing, what to expect, scheduling — at any hour. So the new patient who researches you at 8pm gets an answer instead of booking with the practice down the street.
Why chiropractic offices lose new patients
A new patient calls to ask if you accept their insurance and what a first visit costs. You're mid-adjustment. The front desk is checking in a patient. The call goes to voicemail. The caller doesn't leave one — they call the next chiropractor on their list.
Do you accept Blue Cross? What does a new patient visit cost? Do you do X-rays on site? How many sessions will I need? These questions hit your front desk 15–25 times per week and pull them away from the patients in the room.
Someone's back goes out on a Thursday evening. They Google chiropractors, find your site, and want to know if they can get a same-week appointment. Your office is closed. They book with the practice that has availability showing online.
New patients have a full list of pre-visit questions — what to bring, how to fill out forms, what to expect on the first visit, whether their condition is something you treat. These can all be answered before they ever set foot in your office.
How it works
Insurance, pricing, conditions you treat, scheduling, what to expect on a first visit — the chatbot knows your practice inside and out from what you share during setup.
"We accept Blue Cross Blue Shield and most major PPOs. A new patient exam and adjustment is $95 cash-pay if you're out of network. We have openings this Thursday and Friday — want me to have someone call you to schedule?" Answered at 8pm. Automatically.
The patient who got their questions answered before calling is more likely to book, less likely to no-show, and arrives knowing what to expect. Your front desk spends less time on intake questions and more time on the room.
The math
A chiropractic patient who comes in regularly for maintenance care is worth $800–$3,000 per year in recurring revenue. If the chatbot converts one additional new patient per month — someone who would have left unanswered and called the next office — it pays for itself within the first billing cycle and keeps compounding.
Most chiropractic websites see 50–200 visitors per week. Converting even a fraction of those after-hours visits into booked consultations is meaningful revenue that was previously leaving unanswered.
Founding-client pricing
Foundation: website + hosting + 24/7 AI chatbot + Google Business Profile + missed-call text-back. Growth adds patient management, CRM, and review automation at $997/mo. Full Office adds a 24/7 AI phone receptionist at $1,497/mo.
Insurance acceptance, cash-pay pricing, conditions treated, what to expect on a first visit, whether you take walk-ins, scheduling availability, parking, and any pre-visit preparation questions. You review what it learns about your practice before it goes live.
Yes — and correctly. It tells patients which plans you accept in-network, explains that individual coverage varies by plan, and either routes them to call their insurance or to call your office for a benefits check. It handles the first layer without making coverage promises your billing team would have to walk back.
Yes. If you use Jane App, ChiroTouch, Practice Fusion, or any online booking tool, the chatbot can link directly to your scheduling page. It routes interested patients there immediately instead of letting them navigate away.
The chatbot can be configured to provide your after-hours contact for genuine emergencies while handling standard inquiries automatically. Patients with urgent situations get the right path; routine questions get an instant answer.
Month-to-month on every tier. Cancel anytime, keep your website and patient data. We earn this every month.
The chatbot goes live the day you sign on. No setup fee. No contract. 30-day refund guarantee.
Matt Henry · Anchor Co AI · Pacific, MO