Divorce and custody prospects search at night, in distress, and expect answers immediately. An AI chatbot on your site explains the process, ballparks costs, and gathers case facts — so your first real conversation is a consultation, not a screening call.
The family law prospect who doesn't get an answer moves to the next firm on the list. A chatbot that responds at midnight keeps them on your page — and moves them toward your calendar.
Why family law firms lose leads before the consultation
A spouse who just decided to file searches for attorneys at 10pm. They're in distress, want answers now, and will call every firm on the first page. Without an immediate response, you're not in the running — even if you're the best attorney in St. Louis.
It depends on whether assets are contested, whether kids are involved, and whether the other party hires a litigator. Prospects need to understand that — but your staff can't explain it 20 times a day. The chatbot does it automatically.
Family law is a trust-first practice. The firm that picks up the phone (or answers online) first and provides real information about the process earns the retainer. A chatbot that responds at midnight beats a callback form that takes 24 hours.
Screening calls take 10–15 minutes per prospect. Many are unqualified — they can't afford the retainer, their case is in a jurisdiction you don't serve, or the legal issue falls outside family law. The chatbot screens them before any staff time is spent.
How it works
A spouse who's been served, a parent worried about custody, or someone who just decided to file. They're scared, they have questions, and they need answers now — not a contact form and a 24-hour wait.
"An uncontested divorce in Missouri typically runs $1,500–$4,000 in attorney fees. If custody or assets are contested, it can go higher depending on the complexity. Can I ask a few questions about your situation to help you understand what to expect?" Answered at midnight. Automatically.
The chatbot gathers key facts: county, whether kids are involved, whether assets are contested, rough income level, what outcome they're hoping for. Your attorney walks into the consultation with context — and the prospect is already pre-sold on your firm.
The intake call math
The average family law retainer runs $2,500–$7,500. If a chatbot captures one additional qualified lead per month — a prospect who would have moved on because no one answered at 11pm — that's 30–90x the monthly cost of the tool, on one case.
Beyond the math: your intake team stops fielding 20-minute screening calls from unqualified prospects. Every call they take is someone the chatbot has already pre-qualified — case facts gathered, process explained, retainer expectation set.
Simple pricing
Starter covers 1,000 messages per month — more than enough for most family law firms. Growth adds 5 bots and 5,000 messages a month. Pro adds 15 bots and 25,000 messages a month. All plans include 24/7 chatbot coverage.
You configure it. Most family law firms explain that costs vary based on whether the case is contested, whether children or significant assets are involved, and how long proceedings take. The chatbot conveys that complexity honestly — giving prospective clients a realistic range while explaining why exact numbers require a consultation. It's the same conversation your best intake person has, running automatically.
Yes. The chatbot is configured with a calm, empathetic tone appropriate for divorce and custody inquiries. It doesn't give legal advice — it explains general process, typical timelines, what to expect at a consultation, and what factors affect cost. It surfaces the right information while consistently routing toward scheduling a real conversation with your team.
Absolutely. You define what you want to know before the first consultation: county, whether children are involved, whether the other party has an attorney, rough asset situation, desired outcome, urgency. The chatbot gathers those facts in conversation and delivers them to your team before the consultation — so no one walks in cold.
It explains that most family law firms require a retainer to begin work, that retainer amounts vary based on case complexity, and that your attorney will review the situation and explain the engagement structure in the consultation. It doesn't commit to a number — it frames the question and moves the prospect toward scheduling.
Month-to-month on every tier. Cancel anytime, keep your website and data. We earn this every month.
The chatbot goes live the day you sign on. No setup fee. No contract. 30-day refund guarantee.
Matt Henry · Anchor Co AI · Pacific, MO
See it before you buy it
No slideshow, no actor. A screen recording of our own assistant handling the two questions every owner asks: what happens to the 9pm call I miss, and will it invent things about my business.
Real answers from our live demo bot — unscripted, recorded on this site.
Visitor: I run an HVAC company. A customer calls at 9pm and I can't pick up — what happens?
Anchor Co AI: Right now? They hit voicemail and you've lost them to whoever picks up first. With our chatbot, they hit your website at 9pm, ask “Do you do emergency service?” or “Are you licensed in my county?” — and get an instant answer. The bot captures their name, number, and address. You wake up to a lead instead of a missed call. That's the whole thing: your customers get answers 24/7, you only deal with the calls that actually need you, and you're not losing jobs to competitors who answer faster. Since you're in HVAC, the bot can handle all the common questions — licensing by county, service area, whether you do emergency calls, minimum job size, how long estimates take. You train it on your website in about 10 minutes, and it goes live in an afternoon. Want to try it? You can start free at anchorcoai.com/signup — no credit card required. Test it on your actual website for 14 days and see if it captures leads you would've missed.
Visitor: Will it make stuff up about my business?
Anchor Co AI: No. The bot only answers from what you've given it — your website content, your FAQs, pricing, service areas, whatever you add. If a question falls outside that (something the bot doesn't know), it's honest about it. Instead of guessing, it says “I don't have that info” and asks for their name and contact details so you can follow up personally. It won't make up licensing claims, pricing, or service details. That's the safeguard. Your bot is only as smart as the information you feed it — which means you stay in control of what it says about your business. Honestly the easiest way to see if it works for your business is to just try it. Free plan, no card. anchorcoai.com/signup
Not ready to sign up? Run a free 15-second audit of your site — no email required.
Every customer who hits voicemail is a missed job. Your bot answers them in 60 seconds.
Try it free →No credit card required