An AI chatbot on your law firm website answers every intake question automatically — practice areas, fee structure, what to expect, how to get started — at any hour. So the prospective client who calls at 8pm doesn't hire the firm that picked up instead of you.
Why firms lose cases before the first consultation
A potential client was just in an accident or served with papers. They're calling your firm at 2pm on a Tuesday. You're in a deposition. By the time someone returns the call three hours later, they've already hired the firm that picked up.
Do you handle [case type]? What's your fee structure? How long does this take? What do I need to bring in? These questions come in from every prospective client before they'll book a consultation — and each one requires attorney or staff time to answer.
Someone receives papers or gets in an accident on a Friday evening. They call every firm they can find. The firm that has a chatbot on their site answers those questions Saturday morning. Your firm calls back Monday and the prospect already has representation.
Receptionist answers the phone, fields basic questions, transfers to an attorney, starts over. Every handoff loses information and trust. A chatbot handles the first layer of every inquiry — qualifying case type, jurisdiction, timeline, and contact info — before a human ever gets involved.
How it works
Practice areas, case types you handle, fee structure, what to expect in the process, jurisdiction, timeline estimates — the chatbot knows what you've shared and guides every inquiry toward a consultation booking.
"We handle personal injury cases in Missouri and Illinois. Consultations are free and confidential. Can you share a brief description of what happened and your contact information so an attorney can reach you today?" Collected at 10pm Saturday. Automatically.
The attorney who follows up already knows the case type, the prospect's timeline, and what they're looking for. You're not starting from scratch — you're continuing a conversation that already established trust.
The math
A single personal injury case generates $5,000–$50,000+ in attorney fees. A single retained business client generates $2,000–$20,000/yr in ongoing work. If the chatbot captures one prospect per quarter who would have moved to the next firm on the list — because your site answered their question at 9pm instead of sending them to voicemail — it pays for itself many times over.
Most law firm websites see 50–500 visitors per week. Each after-hours visitor with an unanswered question is a case that left without a conversation.
Founding-client pricing
Foundation: website + hosting + 24/7 AI chatbot + Google Business Profile + missed-call text-back. Growth adds lead management, CRM, and review automation at $997/mo. Full Office adds a 24/7 AI phone receptionist at $1,497/mo.
Practice areas, case types you handle, jurisdictions, fee structure (flat fee, contingency, hourly), what to bring to a consultation, general process and timeline, and intake questions that qualify the case before a human gets involved. You configure what it knows.
Yes. When a visitor describes their situation and asks about representation, the chatbot collects their name, contact information, case type, and key details — then routes to your intake team. Conversational intake, no form required.
Yes. The chatbot is trained to never provide legal advice — it answers process, practice area, and intake questions only, then routes to an attorney. It's a qualification tool, not a substitute for legal counsel.
Answered immediately. The person served with divorce papers on Friday night gets a response right then — not voicemail and a callback Monday when they've already found other representation. Those are the clients most firms lose.
Month-to-month on every tier. Cancel anytime, keep your website and lead data. We earn this every month.
The chatbot goes live the day you sign on. No setup fee. No contract. 30-day refund guarantee.
Matt Henry · Anchor Co AI · Pacific, MO