The Problem: Seasonal Allergy Spikes Drove Website Traffic That Didn't Convert
Dr. Sandra Okafor runs Midwest Allergy & Asthma Center in Indianapolis, offering allergy testing, immunotherapy (allergy shots and sublingual drops), asthma management, and food allergy evaluation. The clinic operated in a highly seasonal environment — spring tree pollen and fall ragweed seasons drove dramatic spikes in new patient inquiries that the office struggled to manage in real time.
During peak allergy season, the pattern was clear and frustrating: potential patients who had suffered through another spring with relentless symptoms would Google allergy clinics, land on the Midwest Allergy website, and bounce because they had questions the website couldn't answer without a phone call. Does allergy testing hurt? Do I need to stop antihistamines before the test? Do you treat adults or just children? Does my insurance cover allergy shots? How long does immunotherapy take to work? What's the difference between the skin prick test and the blood test?
Each question was answerable in seconds, but they required a patient to call during office hours — which meant they'd look up the answer during evening allergy research sessions, find the website unhelpful, and call the next clinic in Google results that happened to have a more patient FAQ page.
The Solution: A Chatbot That Answers Allergy Questions and Books New Patient Appointments
Dr. Okafor deployed an Anchor Co AI chatbot on the Midwest Allergy website and trained it on the allergy testing process, immunotherapy options and timelines, the antihistamine stop protocol, accepted insurance plans, age groups served, and what to expect at a first appointment. The chatbot also learned to address the seasonal urgency — acknowledging that symptoms were bad this year and that early-season testing often meant patients could start immunotherapy before the worst of pollen season the following year.
For the adult patient suffering through another miserable May and searching for help at 9pm, the chatbot answered all their questions, confirmed the clinic accepted their insurance, and scheduled a new patient appointment for the following week. Season-peak response time went from 24-plus hours to under three minutes.
What the Chatbot Actually Does
- Explains the allergy skin test process, what it tests for, and how to prepare
- Describes immunotherapy options — shots vs. sublingual drops — and typical timelines
- Answers antihistamine stop protocol questions before the testing appointment
- Lists accepted insurance plans and explains coverage for testing and immunotherapy
- Books new patient allergy testing appointments
- Addresses food allergy, asthma, and eczema inquiry routing
The Results After 60 Days
Midwest Allergy & Asthma Center booked 34 new patient appointments through chatbot interactions during the spring season — a 42% increase over the prior spring period in the same patient acquisition category. Evening and weekend inquiries, which had historically underperformed due to delayed response, began converting at the same rate as weekday inquiries. The front desk coordinator reported that new patients arriving from chatbot interactions were better prepared — they had completed their antihistamine stop protocol, knew what to wear for skin testing, and arrived with their insurance card and referral documentation.
Why Allergy Clinics Are a Natural Fit for AI Chatbot Automation
Allergy sufferers research their options at peak suffering moments — spring evenings when their symptoms peak, late at night when they can't sleep because of congestion. A chatbot captures that high-motivation inquiry immediately, provides the answers that clear the path to booking, and converts seasonal searchers into scheduled patients before the motivation window closes.
If you run an allergy clinic and you're missing the evening inquiry surge during allergy season, an AI chatbot is the most direct fix available. See how Anchor Co AI works →