The Anchor Stack
AI for small business owners — written by an operator, not a marketer.
Every week I share one AI tool, one tactic from our own businesses, and one real result — with the math. No theory. No sponsored content. Just what’s actually working (and what’s not) from someone building a 7-brand portfolio in public.
No spam. One email per week. Unsubscribe anytime.
What’s in every issue
- One AI tool breakdown — what it does, what it costs, what's the catch
- One tactic from our own businesses — with the actual outcome attached
- No affiliate links, no sponsored content, no fluff
- One email per week, every Monday morning
Past issues
I run 7 brands on $0 MRR. Here's the exact system.
Five nightly jobs, 22 rules files, a 3-model Council backend, and a construction chatbot that qualifies fill-dirt leads while I sleep.
The $29/mo stack that handles lead capture for 3 businesses.
Which AI chatbot platform we use, how it's configured, and the exact lead capture flow that books calls without us being online.
Why I killed our Google Ads account after 4 weeks.
The real math on what a lead was costing us, what we replaced it with, and the one metric that told us to stop before we burned more cash.
Who reads it
Solo founders, agency owners, and local business operators ($100K–$5M revenue) who hear about AI constantly, can’t afford an AI consultant, and need a trustworthy weekly signal on what to actually do next. Not engineers. Not investors. People running real businesses who want to use AI to do more with fewer people.
The author runs 7 brands in a holdco — including Anchor Co AI, a prayer media channel, an Etsy shop, a construction lead operation, and a local marketing agency. Every recommendation comes from real experiments with real outcomes attached.
Join free — one Monday email, no noise
If it’s not worth your 5 minutes, unsubscribe in one click.