An AI chatbot on your insurance agency website answers every coverage question automatically — what you offer, how quotes work, what to expect — at any hour. So the prospect who calls on a Saturday evening doesn't end up with a policy from an online aggregator instead.
Why agents lose policies before the first quote
A homeowner just got their renewal notice and needs to compare rates. They call your agency at 2pm on a Thursday. You're in the middle of an annual review with another client. By the time you return the call, they've already gotten a quote online or called another agent.
What does this cover? What's my deductible? How do claims work? Do you handle [type of insurance]? What's the difference between these plans? These questions come in from every new prospect before they'll commit to an appointment — and each one takes 15–30 minutes to field.
Someone buys a house on a Saturday. They need homeowners insurance before closing on Monday. They're calling every agent they can find. The agent with a chatbot on their site answers questions at 8pm Saturday. Your agency calls back Monday morning when they've already closed with someone else.
A client refers a family member. The referral calls your office. Nobody answers. They leave a voicemail. You call back the next morning — and the referral has already moved on. A chatbot captures the name, coverage need, and contact info immediately, so no warm referral goes cold.
How it works
Types of coverage you offer, what each policy covers, how quotes work, what to expect in the process, which carriers you work with — the chatbot knows what you've shared and guides every visitor toward scheduling a call.
"We offer home, auto, life, and business coverage in Missouri and Illinois. Quotes are free and usually ready within 24 hours. Can I get your name, the type of coverage you need, and the best number to reach you?" Collected at 9pm Saturday. Automatically.
The prospect who follows up already explained what they're looking for, their timeline, and their situation. You're not starting from scratch — you're continuing a conversation that already established trust and collected the key intake information.
The math
A single household with home, auto, and life policies generates $1,500–$4,000/yr in premiums and stays with their agent an average of 7–12 years. If the chatbot captures one additional household per quarter that would have gone to an aggregator or a competitor who answered the phone — it pays for itself many times over, every single quarter.
Most independent agents lose the most prospects during the exact times they're busiest: client reviews, compliance work, and peak renewal season. A chatbot covers those windows automatically.
Founding-client pricing
Foundation: website + hosting + 24/7 AI chatbot + Google Business Profile + missed-call text-back. Growth adds lead management, CRM, and review automation at $997/mo. Full Office adds a 24/7 AI phone receptionist at $1,497/mo.
Types of coverage you offer, what each policy covers and excludes, how the quote process works, what carriers you represent, how claims are filed, and any intake questions that help you prepare a relevant quote before the first call. You configure what it knows.
Yes. When a visitor describes their coverage need, the chatbot collects their name, contact information, type of coverage, and relevant details — then routes to you for the quote call. Conversational intake, no form required.
No — it's trained to explain the process and gather information, not provide quotes. Actual quotes require your expertise and access to carrier systems. The chatbot handles everything before that conversation so you can focus on the advisory part.
Answered immediately. The homebuyer who needs insurance before Monday's closing calls Saturday night and gets a response right then — not voicemail and a Monday callback that's too late. Those are the clients most independent agents lose to online aggregators.
Month-to-month on every tier. Cancel anytime, keep your website and lead data. We earn this every month.
The chatbot goes live the day you sign on. No setup fee. No contract. 30-day refund guarantee.
Matt Henry · Anchor Co AI · Pacific, MO