An AI chatbot on your med spa website answers every treatment question automatically — services, pricing, what to expect, how to get started — at any hour. So the client researching Botox Thursday evening books with you instead of the competitor whose website answered first.
Why med spas lose new clients before the first consultation
A potential client is considering Botox for the first time and calls to ask about pricing and availability. Your injector is 20 minutes into a filler appointment. Your front desk is managing check-in and post-procedure instructions. The call goes to voicemail. By the time someone calls back, the prospect booked at the medspa that answered.
How much does Botox cost? How many units for crow's feet? What's the difference between Juvederm and Restylane? How long does it last? Is there downtime? Am I a candidate? These questions come in from every prospective client — and inconsistent answers damage trust before the first visit.
Someone decides they want to address their skin concerns. They spend their Thursday evening researching treatment options and med spas in their area. If your website answers their questions at 9pm, they book. If they hit a contact form, they forget by the weekend.
Unlike retail, a missed call at a med spa is a missed appointment — a specific time slot that goes unfilled. With treatment schedules running back-to-back, the opportunity cost of every missed booking is the full revenue of that appointment slot.
How it works
Services offered, pricing ranges, what to expect, downtime, who's a candidate, how to prepare, before-and-after results — the chatbot knows what you've shared and guides every visitor toward booking a consultation.
"Botox for crow's feet typically runs $12–$14 per unit, with most patients needing 10–15 units for that area. We offer complimentary consultations — would you like to schedule one? I can collect your contact info and have our scheduling team reach out today." Answered at 9pm. Automatically.
The provider knows the treatment area of interest, the prospective client's questions, and their timeline before the consultation begins. The conversation starts productively — building on context instead of starting from scratch.
The math
A first-time Botox patient who becomes a loyal client visits 3–4 times per year, spending $500–$2,000 per visitacross injectables, skin treatments, and add-ons. That's $1,500–$8,000/yr in recurring revenue per retained client. If the chatbot captures one additional new client per month who would have booked elsewhere — one prospect who got an answer at 9pm instead of hitting voicemail — it pays for itself many times over.
The highest-value clients in aesthetics are repeat clients who build treatment plans and return every 3–4 months. A chatbot captures them at the most critical moment: before they book anywhere else.
Founding-client pricing
Foundation: website + hosting + 24/7 AI chatbot + Google Business Profile + missed-call text-back. Growth adds lead management, CRM, and review automation at $997/mo. Full Office adds a 24/7 AI phone receptionist at $1,497/mo.
Services and treatments offered, pricing ranges, what each treatment does and how long it lasts, expected downtime, candidacy questions, how to prepare, what to expect during and after treatment, and booking information. You configure what it knows — it never overpromises results.
Yes. When a visitor expresses interest in a specific treatment, the chatbot collects their name, contact info, treatment interest, and timeline — routing to your scheduling team for confirmation. Conversational booking, no form required.
No. The chatbot is configured to provide general information about treatments and to route specific medical questions, candidacy decisions, and results expectations to your providers. It's a booking and information tool — not a medical consultation.
Answered immediately. The person who researches Botox Thursday night and wants to book gets a response right then — not a contact form that sits until Friday when they've already moved on. Those are the bookings most med spas lose.
Month-to-month on every tier. Cancel anytime, keep your website and lead data. We earn this every month.
The chatbot goes live the day you sign on. No setup fee. No contract. 30-day refund guarantee.
Matt Henry · Anchor Co AI · Pacific, MO