An AI chatbot on your practice website answers every question automatically — treatment options, cost ranges, insurance networks, Invisalign vs braces — at any hour. So the family researching at 9pm books a free consultation with you instead of the practice that answered first.
Why orthodontic practices lose new patients to the competition
A parent saw a classmate's results and wants to get their child started. They call three orthodontic practices. You're 20 minutes into a bonding appointment. By the time you return the call two hours later, one of the other practices already scheduled the free consultation for Saturday morning.
How much do braces cost? Do you take our insurance? Is Invisalign an option? How long does treatment take? How many appointments per year? What happens if a bracket breaks? Every prospective family asks these before they'll book a consultation — and each one requires front-desk time to answer.
Parents making orthodontic decisions do their research after homework and dinner. They find your website at 9pm. If they can't get basic pricing and insurance answers right then, they bookmark two other practices they'll compare tomorrow — and you've already lost the conversation.
Every new patient family wants to know if you take their specific plan before they'll schedule. Your staff manually verifies one-by-one. A chatbot handles the first round — 'we're in-network with Delta Dental, Cigna, and United Healthcare, let me connect you to confirm your specific plan details' — so your team handles exceptions, not every call.
How it works
Cost ranges for traditional braces and Invisalign, insurance networks you accept, treatment timelines for teens vs adults, free consultation availability — the chatbot knows what you've shared and guides every family toward booking that first appointment.
"Traditional braces typically run $4,500–$6,500 depending on complexity. We're in-network with most major plans and offer interest-free financing. Free consultations are available Monday through Saturday — when works for your family?" Answered at 9:30pm. Automatically.
The family who booked through the chatbot already knows your pricing range, financing options, and what to expect. The consultation is a real conversation about treatment, not an orientation on how you work.
The math
A standard orthodontic case runs $4,500–$7,500. The average family has 1.8 children — meaning one retained family relationship is worth $8,000–$15,000+ in treatment revenue, plus parent referrals to other families at the same school. If the chatbot captures one additional family per month who would have called a competitor after getting voicemail, the annual revenue impact is $54,000–$90,000.
Founding-client pricing
Foundation: website + hosting + 24/7 AI chatbot + Google Business Profile + missed-call text-back. Growth adds lead management, CRM, and review automation at $997/mo. Full Office adds a 24/7 AI phone receptionist at $1,497/mo.
Treatment options (braces, Invisalign, retainers), cost ranges for each, insurance networks you're in-network with, financing options, treatment timelines for teens vs adults, what the first appointment involves, and any practice-specific FAQs. You configure what it knows.
Yes. When a parent or adult patient expresses interest, the chatbot collects their name, child's age, insurance carrier, and preferred time — then books or routes to your scheduling system. Conversational intake, no form required.
The chatbot handles the first layer — confirming which major plans you accept and prompting the family to bring their insurance card to the consultation for full verification. It doesn't make coverage guarantees; it removes the 'do you take our insurance' blocker that stops families from booking.
The chatbot explains the general differences, the factors that make someone a candidate for each, and that the consultation is where you'll determine the best fit for their specific case. It positions the consultation as the answer — not a commitment.
Month-to-month on every tier. Cancel anytime, keep your website and lead data. We earn this every month.
The chatbot goes live the day you sign on. No setup fee. No contract. 30-day refund guarantee.
Matt Henry · Anchor Co AI · Pacific, MO