Built for pool builders
Every missed call during pool season is a design consultation booked with your competitor. Anchor Co AI answers instantly, captures project details, and books site visits — even when you're running a job site at 2pm on a Saturday.
The problem
Spring. Pool building season. You're managing three active projects. A family calls about a new pool installation — a $60,000–$120,000 project. They call two other builders. You get to voicemail at 6pm. They've already toured a competitor's showroom.
Pool builders know: the design consultations you run in February and March determine your July and August build schedule. Every inquiry call missed in winter means an empty slot in peak construction season.
A family just got their tax refund and decides tonight's the night to finally get that pool. They research 3 pool builders, find one with a chatbot that takes their backyard dimensions and books a site visit. They close 2 weeks later.
A pool installation that closes in May is installed in August. The lead that calls in February and doesn't hear back books with your competitor in March. That's $80,000 in lost revenue that compounds into next year's references.
The solution
We build a custom AI system for your pool company that captures every inquiry, books design consultations, and keeps leads warm — whether they reach out at noon on a Tuesday or 10pm on a Sunday night.
Trained on your pool types, services, and pricing. Answers questions about gunite vs. fiberglass, captures backyard dimensions and budget, and books design consultations automatically — even at midnight.
A family calls about an in-ground pool while you're on a job site. You can't answer. Text fires in under 60 seconds. Lead stays warm while competitors go to voicemail.
After every completed pool installation, the system sends a review request. More reviews, higher ranking, more pool builder inquiries finding you first when pool season starts.
How it works
Can't answer. $80,000 pool project. Two competitors answered their call. The company that gets the site visit first typically gets the contract.
“Hi, this is [Company]. Thanks for reaching out about your pool project! Are you looking for an in-ground pool, spa, or both? What’s your general budget range? We’d love to schedule a free design consultation.” Visit booked.
Backyard dimensions, budget range, pool style preferences, timeline — all captured. Your designer arrives at the site visit prepared. No blank-slate consultation where you start from zero.
Founding-client pricing
Foundation: website + hosting + AI chatbot + Google Business Profile + missed-call text-back. Growth adds local SEO, invoicing, and scheduling at $997/mo. Full Office adds a 24/7 AI phone receptionist at $1,497/mo.
Yes. We train the chatbot on your pool types with pros, cons, and price ranges for each. Informed prospects arrive at consultations with realistic expectations and faster decision timelines. Your designers spend less time on basics.
Yes. The intake captures spa interest, water features (waterfalls, deck jets, grottos), decking material preferences, and equipment upgrades (salt system, heater, automation). Your designer arrives with a complete wish list.
Yes. Many pool buyers need financing. The chatbot can explain that financing is available and route financing questions to your in-house options or partner lender. We don't handle credit applications directly, but we capture the intent and route appropriately.
Yes. If you offer ongoing pool service, we configure a separate maintenance intake — pool size, equipment type, current problems — distinct from the build consultation flow. New builds and service calls are separate pipelines.
Month-to-month on every tier. No contract, no cancellation fee. You keep your data if you leave.
Text-back fires the day you sign on. No setup fee. No contract. 30-day refund guarantee.
Matt Henry · Anchor Co AI · Pacific, MO