Built for water treatment companies
When a homeowner notices hard water damage, they call 4 companies and book with whoever responds first. Anchor Co AI texts back every missed call in under 60 seconds — booking free water test appointments automatically while you're on the road.
The problem
White scale on faucets, spotted dishes, dry skin — a homeowner recognizes the symptoms and calls 4 water treatment companies. The one that responds first gets the free water test appointment. That appointment closes at 60-80% with a system sale.
You're running salt deliveries and maintenance calls all day. A new customer inquiry about a whole-house softener — a $1,500–$4,000 install — sits in voicemail while you're on the road. They book with your competitor.
A family researches water filtration options after seeing a local news story on tap water quality. Sunday night. They find a company's chatbot that answers their water quality questions and books a free water test. You missed it.
A loyal customer calls to schedule a salt delivery and gets voicemail. They wait two days, no callback. They find a competitor. Salt delivery customers churn over communication, not product quality.
The solution
We build a 24/7 AI system trained on your water treatment product line — softeners, filters, RO systems, and more. Every missed call triggers an instant text that captures the water concern, books the free test, and hands your tech a prepped appointment.
Trained on your water treatment services. Answers questions about hard water, iron, taste issues, and filtration options — captures leads and books free water test appointments automatically, even at midnight.
A homeowner calls while you're running a salt delivery. Text fires in under 60 seconds, captures their water concern and address, and books the free test before they dial your competitor.
After every completed install or service call, the system sends a review request. More reviews, higher ranking, more water treatment inquiries finding you first.
How it works
They want a free water test and are comparing 3-4 companies. The company that responds first — even by text — gets the appointment. That appointment is a $2,500 average sale.
“Hi, this is [Company]. We received your call about water quality. Are you noticing hard water buildup, taste issues, or something else? We offer free in-home water tests — what's your address?” Test booked.
Problem description, water source (city/well), address, and preferred appointment time — all captured. Your tech arrives with context. Free test appointments convert to sales at 65%+ when the customer is properly prepped.
Founding-client pricing
Foundation: website + hosting + AI chatbot + Google Business Profile + missed-call text-back. Growth adds local SEO, invoicing, and scheduling at $997/mo. Full Office adds a 24/7 AI phone receptionist at $1,497/mo.
Yes. We train the chatbot on your product line — salt-based softeners, salt-free conditioners, whole-house carbon filters, reverse osmosis systems, UV purifiers. It explains what each solves and helps customers identify the right solution before the test visit.
Yes. Existing customers can self-service salt delivery scheduling and filter replacement requests through the chatbot. They get a confirmation and your route driver gets the delivery added to their schedule.
Yes. Well water has different treatment needs. We configure the chatbot to capture well water symptoms — iron staining, rotten egg smell, sediment, recent bacterial test results — and route to your well water treatment specialist.
Yes. We configure a lease/rent flow alongside purchase — monthly payments, included service, filter replacements covered. Many customers convert from purchase to lease when the math is explained clearly in the chat.
Month-to-month on every tier. No contract, no cancellation fee. You keep your data if you leave.
Text-back fires the day you sign on. No setup fee. No contract. 30-day refund guarantee.
Matt Henry · Anchor Co AI · Pacific, MO